To reflect its philosophy and image, Frigelux has changed its logo several times.
With its white lettering on a rectangular blue background, this first logo positioned FrigeluX as a player in the domestic refrigeration market. The logo corresponds to the standard of the time, with the brand name incorporated into a frame like ESSO or LEVI'S. The logo remained simple, legible and recognizable.
The brand then decided to change it to a metal background. The trendy logo gained in design, with a slightly cooler but above all more innovative version. The brand, an expert in domestic refrigeration, thus positions itself as innovative and clearly topical.
Like the company itself, design criteria are evolving. So FrigeluX has once again modernized its logo, especially for its RETRO range. No more colored backgrounds. Instead, the vintage-style letters are applied directly to the product. Without altering it, the typography is more fluid. The style becomes much more refined and minimalist. The brand wants to meet consumers' aesthetic expectations and, above all, convey a trendy image.